Brand | UNILEVER |
Product/Service | AXE |
Entrant | DIGITAL REPUBLIC Dubai, UNITED ARAB EMIRATES |
Category | VIRAL AND EMAIL MARKETING |
Entrant Company
|
DIGITAL REPUBLIC Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
DIGITAL REPUBLIC Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In a region where it's taboo to talk about hooking up, Axe in the Gulf decided to sing about it.
2 weeks before Valentines, we released a catchy unorthodox music video asking fans to share details and stories about whom they’d like to ask out.
Every weekday we would choose a fan story and write, record, shoot, and release a personalized song for that lucky fan to share with the girl he loves.
With over 180,000 views in 2 weeks, and over 1.3 million viral impressions, Axe Wingman has been a huge success in the Gulf. But best of all, we managed to hook up 8 of our fans with the women they love.
Credits
Karim A. Yusuf |
Digital Republic |
Creative Director |
Mohamed Ghazy |
Digital Republic |
Copywriter |
Karim A. Yusuf |
Digital Republic |
Art Director |
Ismail Ternawly |
Digital Republic |
Head Of Accounts |
Hassan Daoud |
Digital Republic |
Senior Digital Media Consultant |
Ahmed El-Sadek |
Digital Republic |
Senior Social Media Consultant |
Nadine Sayegh |
Digital Republic |
Social Media Specialist |
Mohamed Khaled |
Digital Republic |
Director/Editor |
Heba Elkest |
Digital Republic |
Motion Designer |
Ahmed Safi |
|
Songwriter |
Mohamed Ghazy |
|
Songwriter |
Shady Ahmed |
|
Songwriter |
Omar El Deeb |
|
Songwriter |
Mohamed Jamal |
|
Songwriter |
Karim A. Yusuf |
|
Songwriter |
Links
Case Film URL
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Viral Video URL