Brand | LBCI |
Product/Service | ANTI-DISCRIMINATION |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
Entrant Company
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IMPACT BBDO Beirut, LEBANON
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Advertising Agency
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IMPACT BBDO Beirut, LEBANON
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Brief Explanation
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. Consequently, behavioral problems in the Lebanese society are numerous, from corruption and environmental irresponsibility to racism and traffic misconducts. Inspired by this unshakable Lebanese pride, the 360° campaign which heart lies online, in now tackling racism and discrimination considered as taboo topics in our society.Online Activation served to remind the Lebanese of what humanity meant. In order to browse the Cheyef Halak website, users were wittily imposed to prove their humanity by filling in humanitarian claims instead of random CAPTCHA messages.
Credits
Walid Kanaan |
Impact BBDO |
Regional Executive Creative Director |
Jocelyne Tawk |
Impact BBDO |
Digital Account Director |
Omar Sadek |
Impact BBDO |
Manager - Content Developemnt |
Georges Kyrillos |
Impact BBDO |
Art Director |
Chris Jabre |
Impact BBDO |
Copywriter |
Rindala Bejjani |
Cre8menia |
Project Manager |
Links
Case Film URL
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Website URL