2013 Winners & Shortlists

FUN FOR CHARITY

BrandSAMSUNG
Product/ServiceRAMADAN CAMPAIGN
EntrantCHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
CategoryGAMES
Entrant Company CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
Advertising Agency CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES

Brief Explanation

Samsung wanted to increase its brand presence and involve a wider audience, regardless of age or religion, to do more good during the month of Ramadan. So we created Fun For Charity, a game pack of 5 Facebook Games. The mechanics were simple: the more you played, the more you donated to charity. Each game was developed to highlight a unique product feature, yet at the same time using various gamification techniques, we kept each game fun, addictive and engaging. This motivated players to keep playing and keep sharing the games with their friends – creating astonishing results.

Credits

Name Company Role
Andrej Arsenijevic Cheil Worldwide Creative Director
Bosky Cherin Cheil Worldwide Senior Art Director
James Tan Cheil Worldwide Copywriter
Pablo Javier Salgado Cheil Worldwide Senior Digital Art Director
Mihailo Rsumovic Cheil Worldwide Digital Designer
Wael Abdulhadi Cheil Worldwide Digital Director
Jinny Ki Cheil Worldwide Planning Director
Joumana El Hage Cheil Worldwide Senior Strategic Planner
Links
Case Film URL   |   Game URL   |   Additional URL