Brand | NESTLÉ |
Product/Service | NESTLÉ |
Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
Category | CONSUMER PRODUCTS |
Entrant Company
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DIGITAL REPUBLIC Cairo, EGYPT
|
Advertising Agency
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DIGITAL REPUBLIC Cairo, EGYPT
|
Brief Explanation
Egyptian women need support and appreciation to make their family life convenient and fun. Knowing there’s very little good quality content online, Nestle created a virtual home for women–a hub they can trust with information on making their home a better one, and be at their best. The website contained information on four main pillars –Best Mom, Best Cook, Best Me, Best Time each one fulfilling a certain side to women at home. It also allowed women to ask questions, have their own avatars – which gave them a sense of belonging on the website, and be at their best.
Credits
Bassem Diab/Sherine Shoukry |
Digital Republic |
Creative Director |
Mostafa Awwad |
Digital Republic |
Lead Designer |
Mohamed Ramez |
Digital Republic |
Lead Developer |
Iman Mosaad |
Digital Republic |
Account Manager |
Omar Basha |
Digital Republic |
Digital Media Consultant |
Links
Case Film URL
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Website URL