| Brand | SIROCCO |
| Product/Service | HEINEKEN |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | GAMES |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Every rugby fan is an armchair critic. When a goal kicker misses the posts, there is shock, disgust and more than a few words of advice thrown his way.
So we decided to put these critics in the kicker’s boots. We created a digital kicking game, with all the real life difficulties built in – tough angles, a range of distances and cross winds for good measure. Then we took it to bars around the city and challenged these critics to perform under the same kind of pressure real kickers face.
Credits
| Ben Knight |
OgilvyAction |
Creative Director |
| Michael Widgery |
OgilvyAction |
Art Director |
| James Bisset |
OgilvyAction |
Associate Creative Director |
| Logan Allanson |
OgilvyAction |
Art Director |
| Nick Walsh |
OgilvyAction |
Business Unit Director |
| Lisa Saunders |
OgilvyAction |
Associate Account Director |
| Alex Saade |
OgilvyAction |
Junior Account Manager |
| Ashley Kent |
OgilvyAction |
Account Executive |
| Christian Louzado |
OgilvyAction |
Designer |
Links
Case Film URL
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Game URL