Brand | RSA |
Product/Service | PERSONAL MOTOR INSURANCE |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | OTHER DIGITAL CHANNELS |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The brief was to provide a mechanism that would allow the TA, who we identified as people with sufficiently high net worth to be targeted by C-level publications, with an interesting and immediate way to engage with RSA’s instant SMS quote mechanism. This was part of a wider strategy where RSA, in a tie up with the RTA, could use a car plate number as the only piece of information to provide an insurance quote to potential or existing customers.
Credits
Fabian Roser |
Ogilvyone |
Creative Director |
Louise Bolo |
Ogilvyone |
Copywriter |
Sean Hart |
Ogilvyone |
Account Supervisor |
Fahad Osman |
Ogilvyone |
Account Supervisor |
Samara Ghori |
Ogilvyone |
Account Manager |
Nabil Moutran |
Ogilvyone |
Regional Director |
Niv Baniahmad |
Ogilvyone |
Creative Technologist |
Rodrigo Mavu |
Ogilvyone |
Art Director |
Mahesh Powar |
Ogilvyone |
Motion Designer |
Gaia Armelin |
Ogilvyone |
Designer |
Links
Case Film URL