| Brand | RSA |
| Product/Service | PERSONAL MOTOR INSURANCE |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | OTHER DIGITAL CHANNELS |
|
Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The brief was to provide a mechanism that would allow the TA, who we identified as people with sufficiently high net worth to be targeted by C-level publications, with an interesting and immediate way to engage with RSA’s instant SMS quote mechanism. This was part of a wider strategy where RSA, in a tie up with the RTA, could use a car plate number as the only piece of information to provide an insurance quote to potential or existing customers.
Credits
| Fabian Roser |
Ogilvyone |
Creative Director |
| Louise Bolo |
Ogilvyone |
Copywriter |
| Sean Hart |
Ogilvyone |
Account Supervisor |
| Fahad Osman |
Ogilvyone |
Account Supervisor |
| Samara Ghori |
Ogilvyone |
Account Manager |
| Nabil Moutran |
Ogilvyone |
Regional Director |
| Niv Baniahmad |
Ogilvyone |
Creative Technologist |
| Rodrigo Mavu |
Ogilvyone |
Art Director |
| Mahesh Powar |
Ogilvyone |
Motion Designer |
| Gaia Armelin |
Ogilvyone |
Designer |
Links
Case Film URL