Brand | THE COCA-COLA COMPANY |
Product/Service | SPRITE |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | VIRAL AND EMAIL MARKETING |
Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Sprite has been virtually non-existent in the Middle East for three years. We were tasked to bring it back to life, along with its core value message of being a refreshingly honest brand that doesn’t promote bullshit. Our strategy was to encourage young Saudis to adopt this kind of mindset in their lifestyle. The audience was not familiar with the brand, and has never been exposed to this bold tone of voice, especially in Saudi Arabia, where every kind of content is constantly filtered. Our young target audience spends a daily average of 15 hours on the internet. They feel more comfortable expressing themselves online, where restrictions are decreased. It was only fitting that we create a digital, interactive platform for Saudi self-expression, inspiring them to be like Sprite – true to themselves.
Credits
Fabian Roser |
Ogilvyone |
Creative Director |
Sally Tambourgi |
Ogilvyone |
Associate Creative Director |
Hadeel Ahmad |
Ogilvyone |
Copywriter |
Nadine Hallak |
Ogilvyone |
Designer |
Mahesh Powar |
Ogilvyone |
Designer |
Sean Hart |
Ogilvyone |
Client Services Director |
Tarek Shawki |
Ogilvyone |
Business Director |
Sevim Oezdel |
Ogilvyone |
Account Director |
Tara-Paige Gelman |
Ogilvyone |
Account Manager |
Nick Moore |
Ogilvyone |
Planner |
Nabil Moutran |
Ogilvyone |
Regional Director |
Yousuf Baqir |
Ogilvyone |
Executive Digital Producer |
Mohammed Sayeed |
Ogilvyone |
Web Developer |
Qainan Idris |
Ogilvyone |
Software Development Manager |
Kareem Shuhaibar/Dylan Kidson |
Memac Ogilvy |
Copywriter |
Dana Taha |
Memac Ogilvy |
Designer |
Omare Katerji |
Um |
Media Manager |
Mazen Sraj |
Um |
Digital Account Manager |
Tarun Sabhlok |
Coca-Cola |
Group Brand Manager |
Sharat Mohanchandran |
Coca-Cola |
Brand Manager |
Links
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