Brand | LAMIA GOUDA |
Product/Service | LAMIA GOUDA |
Entrant | OMAR HILAL Cairo, EGYPT |
Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
Entrant Company
|
OMAR HILAL Cairo, EGYPT
|
Advertising Agency
|
OMAR HILAL Cairo, EGYPT
|
Brief Explanation
Lamia Gouda, a budding actress and comedienne was jobless. To get her noticed, we used Viral, Digital, mobile, and social media, to create the world's first advertising campaign designed to get someone a job !
Cheesy Egyptians infomercials, and sleazy action films with femme-fatale leads, have a massive cult following, and are a great source for laughs. This inspired us to showcase Lamia’s versatility in an infomercial that sold her as an incredibly versatile product called ‘El-lahlouba’ (or Clever Girl) ! The Viral invited viewers to visit her website "Lamianeedsajob.com" to download her CV, A mobile game titled 'Lamia goes to Hollywood', and finally , "Lamia's Faces': an Online Emoticons app, with expressions unique to Egyptians portrayed by Lamia, further displaying her wit and acting skills.
Credits
Mohannad Ali |
|
Website Designer |
Nurah Farahat |
Appduction Studios |
Game Designer |
Maged Mazniger |
Appduction Studios |
Game Developer |
Shehab Elnoury |
Appductions Studios |
Game Developer |
Hussien Shabban |
Limelight |
Photographer |
Ahmed Hafez |
Gravity |
Editor |
Lamia Gouda |
|
Concept/Copywriter |
Omar Hilal |
Omar Hilal |
Creative Director/Director/Producer/Writer |
Links
Case Film URL
|
Website URL
|
Game URL
|
Video URL
|
Video URL