Brand | BEL GROUP |
Product/Service | PICON SPREADABLE CHEESE |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | COMMUNITY APPLICATIONS |
Entrant Company
|
LEO BURNETT BEIRUT, LEBANON
|
Advertising Agency
|
LEO BURNETT BEIRUT, LEBANON
|
Brief Explanation
Offering kids a destination where they can express themselves and showcase their creativity was the objective of this application. The idea behind the activation was inspired by Picon’s new recipe that stimulates the Body and Mind.
The app offered kids a digital canvas to express themselves whilst using packaging components. The app memorizes the users actions building their creations and offered a learning playback for the ones who preview it. Click on any creation and watch it come to life the way the kids built it.
With x unique visits, x number of submissions, x time spent on the app the activation was a major success recruiting x new fans form Lebanon only and primarily aged 13 to 24.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Regional Executive Creative Director |
Tania Saleh |
Leo Burnett Beirut |
Associated Creative Director |
Samer Shoueiry |
Leo Burnett Beirut |
Digital Director |
Nayla Baaklini |
Leo Burnett Beirut |
Art Director |
Roula Haddad |
Leo Burnett Beirut |
Social Media Analyst |
Peter Mouracade |
Leo Burnett Beirut |
Group Communication Director |
Hisham Kekhia |
Leo Burnett Beirut |
Communication Supervisor |
Misbah Natour |
Leo Burnett Beirut |
Communication Executive |
Philippe Araman |
Leo Burnett Beirut |
Digital Strategist |
Links
Application URL