Brand | WRIGLEY |
Product/Service | SKITTLES |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The problem was: the region's youth weren't aware of Skittles. We wanted to reach them with a campaign that was crazy and entertaining. We came up with a hilarious alternative narrative of the origins of Skittles, simply titled "Where Skittles Come From". The narrative was brought to life using outrageous characters that were crucial in developing the stories. The campaign revolved around whereskittlescomefrom.com, a point-and-click game where users experienced the hunt for the origins of Skittles first-hand. The site was supported by multiple channels, which served as offline touch-points for the game. There was outdoor, online video and on-the-ground activation.
Credits
Fouad Abdel Malak |
Impact Bbdo Dubai |
Executive Creative Director |
Daniela Pavez |
Impact Proximity |
Account Director |
Jamie Kennaway |
Impact Proximity |
Senior Art Director |
Mark Fillon |
Impact Proximity |
Senior Copywriter |
Barna Szoke |
Impact Proximity |
Designer |
Vinod Ulahannan |
Impact Proximity |
Designer |
Dexter Retamar |
Impact Proximity |
Designer |
Akos Venesz |
Impact Proximity |
Illustrator |
Norman Seharsoji |
Impact Bbdo Dubai |
Illustrator |
Renjith Ravindranathan |
Impact Proximity |
Account Manager |
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