2013 Winners & Shortlists

Brief Explanation

The problem was: the region's youth weren't aware of Skittles. We wanted to reach them with a campaign that was crazy and entertaining. We came up with a hilarious alternative narrative of the origins of Skittles, simply titled "Where Skittles Come From". The narrative was brought to life using outrageous characters that were crucial in developing the stories. The campaign revolved around whereskittlescomefrom.com, a point-and-click game where users experienced the hunt for the origins of Skittles first-hand. The site was supported by multiple channels, which served as offline touch-points for the game. There was outdoor, online video and on-the-ground activation.