2013 Winners & Shortlists

Brief Explanation

7UP aimed to build a strong tie with its consumers as a cool, funky brand. We positioned 7UP as standing for mental clarity based on local insights from our target audience and subsequently creating a more emotional bond. Using local well know talents, we created a series of videos to engage our fans and spread the word. These videos and webisodes were housed in an app which encouraged users to actively engage with the brand through the act of interacting with an array of videos and voting / discussing the content within the Facebook platform, and win prizes.