Brand | PEPSI SNACKS |
Product/Service | LAYS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
Entrant Company
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To launch their new oven-baked 60% less-fat product, Lay’s has decided to create a platform that could deliver what Forno delivers: the feeling of lightness. So, Lay’s Forno has dedicated it’s platform to give women in the region a place to celebrate their lighter side. Users were given the chance to upload funny images, jokes and stories related to a popular talk show, Kalam Nawaem, as well as vote for content from other users for a chance to win great prizes, and have a good laugh reading their weekly hilariouscopes (funny horoscopes). This has staged Lay’s Forno in a place where their product directly links to simply feeling light-hearted.
Credits
Oussama Gholmieh |
Impact Proximity |
General Manager |
Richard Mcbeath |
Impact Proximity |
Digital Director |
Jad Ammouri |
Impact Proximity |
Account Manager |
Tamas Bodo |
Impact Proximtiy |
Art Director |
Faith Malimban |
Impact Proximity |
User Experience Specialist |
Wim Coetzee |
Impact Proximity |
Technical Lead |
Links
Banner URL
|
Entry URL
|
Application URL