2013 Winners & Shortlists

LATE NIGHT

BrandPEPSI SNACKS
Product/ServiceDORITOS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryINTEGRATED CAMPAIGN LED BY INTERACTIVE
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

To launch the 2 new "Late Night" Doritos flavors, a digital engagement platform was developed on Facebook which asked users to share pictures of their late night activities. Users were given the chance to upload their own late night photos, browse other’s photos in a highly interactive way, filter the gallery as per their interest, vote for the photos they like, as well as view the top 20 most voted photos. This platform linked Doritos Late Night directly with night activities, and has allowed fans to learn about late night events around the Middle East.

Credits

Name Company Role
Oussama Gholmieh Impact Proximity General Manager
Richard Mcbeath Impact Proximity Digital Director
Rishna Patel Impact Proximity Senior Account Manager
Jad Ammouri Impact Proximity Account Manager
Barna Szoke Impact Proximity Art Director
Nabeel Qaisar Impact Proximity Technical Lead
Links
Case Film URL   |   Banner URL   |   Application URL