| Brand | WRIGLEY |
| Product/Service | SKITTLES |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | VIRAL AND EMAIL MARKETING |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
There was no better way to introduce and explain Skittles to the region than to go back to the story of their very creation. So we came up with ridiculous tales about their origins, titled “WHERE SKITTLES COME FROM.”
An over emotional Mermaid that cries Skittles in a laboratory. A Chinese Whaler with a flute for a peg-leg in search of the illusive Rainbow Whale that squirt Skittles from its blowhole. And a down-on-his-luck Skittles Driller with a dead bird for a best friend.
The narrative was designed to work across multiple channels for maximum exposure and lead people to the Skittles Facebook Game engaging the “I’m so social on my phone” youth of today with slightly odd, but highly entertaining storytelling to great effect.
Credits
| Fouad Abdel Malak |
Impact Bbdo |
Executive Creative Director |
| Sebastian Alvarado |
Impact Bbdo |
Creative Director |
| Jamie Kennaway |
Impact Proximity |
Art Director |
| Mark Fillon |
Impact Proximity |
Senior Copywriter |
| Cyrill Nehme |
Impact Bbdo |
Copywriter |
| Darren Mccall |
Impact Bbdo |
Copywriter |
| Nevine Kanj |
Impact Bbdo |
Producer |
| Talal Sheikh Elard |
Impact Bbdo |
General Manager |
| Samantha Stuart-Palmer |
Impact Bbdo |
Group Account Director |
| Melis Izgi |
Impact Bbdo |
Account Director |
| Cindy Hammel |
Na |
Copy |
Links
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Entry URL