HELPING PARENTS FIND THEIR WAY
Brand | JOHNSON & JOHNSON MIDDLE EAST |
Product/Service | JOHNSON'S BABY MICROSITE |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | CONSUMER SERVICES |
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
When a baby is born into the world, everything changes. Parents become solely responsible for the love and care of another person, their tiny new miracle. As beautiful as it seems, new parents can find themselves feeling totally lost and overwhelmed by their new responsibility. This concept plays on this, and shows parents stranded in environments such as the Arctic Circle to exaggerate the feeling of being abandoned and not knowing where to turn.
The brand plays the role at helping lost parents find their way by providing guidance and information. Through a simple click to zoom banner that dramatizes the situation, the viewer is redirected to the johnsonbabyme website, full of tips and tricks to help them navigate the difficult seas of parenthood.
Credits
Fouad Abdel Malak |
Impact Bbdo |
Executive Creative Director |
Jorge Thauby |
Impact Bbdo |
Associate Creative Director |
Carolyne Nailer |
Impact Bbdo |
Copywriter |
Marie Claire Maalouf |
Impact Bbdo |
Art Director |
Taraka Tennakoon |
Impact Proximity |
Art Director |
Talal Sheikh Elard |
Impact Bbdo |
General Manager |
Leen Fakheriddin |
Impact Bbdo |
Account Director |
Haris Khan |
Impact Proximity |
Flash Developer |
Links
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Entry URL