Brand | MERCEDES-BENZ |
Product/Service | S CLASS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | CONSUMER PRODUCTS |
Entrant Company
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To highlight the benefit of the Night View Assist Plus feature in the new S-Class, we created a banner that was completely black. In order to reveal the messaging, the user was prompted to roll over, causing the banner to expand and the NVA+ to activate, exposing the text.
Thus we revealed the messaging in the same way NVA+ would reveal unseen objects in the dark, showcasing its effectiveness in a simple, effective manner. And encouraging safety-minded customers to consider the S Class as their next vehicle of choice.
Credits
Fouad Abdel Malak |
Impact Bbdo Dubai |
Executive Creative Director |
Carolyne Nailer |
Impact Bbdo Dubai |
Creative Group Head |
Taraka Tennakoon |
Impact Proximity |
Art Director |
Syed Azeem Afzal |
Impact Proximity |
Head Of Innovation |
Seb Buckley |
Impact Bbdo Dubai |
Regional Account Director |
Benjamin Schwartz |
Impact Proximity |
Account Manager |
Haris Khan |
Impact Proximity |
Flash Developer |
Jorge Thauby |
Impact Bbdo |
Associate Creative Director |
Links
Entry URL