| Brand | PEPSICO INTERNATIONAL |
| Product/Service | PEPSI |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | CONSUMER PRODUCTS |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The design and development of the Pepsi Arabia MJ Bad campaign allowed fans to passively and actively be engaged with the 25 yr celebration of Michael Jacksons Bad Album release. With the superstar being renowned for his musical talents and just important, musical inspiration to all across the globe, Pepsi offered its users and fans the chance to show their passion and love for MJ and his Bad album while choosing a media they feel most comfortable with. The Pepsiarabiatv.com platform was the house of this content and activity while Facebook supported with awareness and content upload.
Credits
| Richard Mcbeath |
Impact Proximity |
Digital Director |
| Rishna Patel |
Impact Proximity |
Senior Account Manager |
| Faith Malimban |
Impact Proximity |
User Experience Specialist |
| Barna Szoke |
Impact Proixmity |
Art Director |
| Wim Coetzee |
Impact Proximity |
Technical Lead |
Links
Case Film URL
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Entry URL