Brand | NESTLÉ EGYPT |
Product/Service | MAXIBON |
Entrant | JWT CAIRO, EGYPT |
Category | VIRAL AND EMAIL MARKETING |
Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Brief Explanation
Maxibon, a new product innovation from Nestle Ice cream that gives the maximum refreshing hunger-fill, has launched in Egypt this Ramadan 2012. Launching the over-sized product & targeting it towards teens who are hungry for life & are willing to do anything to prove that they’re old enough was definitely a challenge. Hence, we positioned the Maxibon eaters as those who can bite the maximum out of fun and played on the Bite by magnifying its role in the drama.
Credits
Tameem Youness |
JWT Cairo |
Creative Director |
Mohamed Hammady |
JWT Cairo |
Creative Director |
Amr Haddad |
JWT Cairo |
Art Director |
Mahmoud Elhosseiny |
JWT Cairo |
Art Director |
Mai Azmy |
JWT Cairo |
Business Director |
Nada Kamel |
JWT Cairo |
Senior Account Manager |
Aly Seif Elnasr |
JWT Cairo |
Senior Account Executive |
Hatem Elkashef |
JWT Cairo |
Planning Director |
Khaled Zaki |
JWT Cairo |
Producer |
Ali Ali |
|
Director |
Mohamed Abdel Bary |
JWT Cairo |
Copywriter |
Links
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