| Brand | SUBWAY |
| Product/Service | SUBWAY RESTAURANTS |
| Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
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Entrant Company
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
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Brief Explanation
What could've been a generic promotion for Subway's new Italian Collection became a FUN, FRESH social media experience: "Order Like An Italian!"
People on Facebook, engaged with the App, recording themselves using their webcam or microphone - and gave their best impression of a Real Italiano ordering one of our tasty Subway sandwiches to win an Italian holiday!
To help them, we introduced Rosella Bianci The Third - a Genuine Italian native - Subway’s Italian tutor! Via video, Rosella provided useful tips and tricks to our fans on mannerisms, on the Italian accent and on gestures and answered their questions.
Credits
| Patrick Honein |
Momentum Mena |
Creative Director |
| Martin Garnaud |
Momentum Mena |
Digital Creative Director |
| Elsa Dorlian |
Momentum Mena |
Art Director |
| Amal Chidiac |
Momentum Mena |
Art Director |
| Bojan Preradovic |
Momentum Mena |
Copywriter |
| Rey Amio |
Momentum Mena |
Senior Digital Art Director |
| Hana Zarour |
Momentum Mena |
Account Supervisor |
| Maya Kaabour |
Momentum Mena |
Account Executive |
| Tahaab Rais |
Mccann |
Head Of Insights/Strategic Planning |
Links
Case Film URL
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Banner URL
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Application URL