| Brand | ACT FOR THE DISAPPEARED |
| Product/Service | ACT FOR THE DISAPPEARED |
| Entrant | GREY WORLDWIDE MENA NETWORK Beirut, LEBANON |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
|
Entrant Company
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GREY WORLDWIDE MENA NETWORK Beirut, LEBANON
|
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Advertising Agency
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GREY WORLDWIDE MENA NETWORK Beirut, LEBANON
|
Brief Explanation
The Lebanese Civil War lasted too long, Creating a void of 17,000 - whose fate, till today, is unknown. There were no sustained efforts by the government to actually know where they disappeared.
With ’Enough Waiting’ as the campaign idea, a multimedia initiative was rolled out to encourage the government
to take action, and close a dark chapter of 30 years of war.
A film produced for a younger audience, went viral. Digital media banners on key websites, redirected users to a 10-second countdown. Disappearing profile pictures on facebook marked the support of thousands, creating 15,000 likes overnight.
Credits
| Marc Chalhoub |
Grey Mena |
Chief Creative Officer |
| Greg Majdalani |
Grey Mena |
Executive Creative Director |
| Ghassan Khairallah |
Grey Mena |
Creative Director |
| Rik Corijn |
Grey Mena |
Creative Director |
| Sandra Hojeij |
Grey Mena |
Digital Creative Director |
| Rania Khoury |
Grey Mena |
Tv Producer |
| Naim Bahous |
Grey Mena |
Copywriter |
| Jean-Paul Moubarak |
Grey Mena |
Account Manager |
| Roy Farhat |
Grey Mena |
Digital Chief Officer |
| Karim Nader |
Grey Mena |
Managing Director |
Links
Case Film URL
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Social Media URL
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Social Media URL
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Viral Video URL