SUPPORT SCHOOLS WITH SAMSUNG
| Brand | SAMSUNG ELECTRONICS |
| Product/Service | HOPE FOR CHILDREN |
| Entrant | LEO BURNETT JORDAN Amman, JORDAN |
| Category | COMMUNITY APPLICATIONS |
|
Entrant Company
|
LEO BURNETT JORDAN Amman, JORDAN
|
|
Advertising Agency
|
LEO BURNETT JORDAN Amman, JORDAN
|
Brief Explanation
In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.
JURY
Please use the following details if registration is necessary to view the facebook app:
cyberlions@canneslions.com
Greater London House
Hampstead Road London
NW1 7EJ United Kingdom
Tel: +44 (0)20 3033 4000
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Malek Ghorayeb |
Leo Burnett |
Executive Regional Creative Director |
| Sary Najjar |
Leo Burnett Jordan |
Associate Creative Director |
| Rami Afifi |
Leo Burnett Jordan |
Senior Art Director |
| Aram Taminian |
Leo Burnett Jordan |
Art Director |
| Ibrahim Al-Far |
Leo Burnett Jordan |
Arabic Copywriter |
| Samer Atherah |
Leo Burnett Jordan |
Communication Supervisor |
| Souha Samaha |
Leo Burnett Jordan |
Communication Executive |
| Aysha Talhouni |
Leo Burnett Jordan |
Planner |
| Omar Turk |
Leo Burnett Jordan |
Social Media Account Manager |
| Razan Al-Masri |
Leo Burnett Jordan |
Social Media Community Manager |
Links
Case Film URL
|
Application URL