| Brand | NISSAN |
| Product/Service | NISSAN JUKE |
| Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
| Category | GAMES |
|
Entrant Company
|
WUNDERMAN DUBAI, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
WUNDERMAN DUBAI, UNITED ARAB EMIRATES
|
Brief Explanation
Nissan was launching the Juke in the Middle East. Their message to drivers was that "Juke energizes the city." Our task was to translate that message for the region in a digital campaign. We used the actual energy of the human voice to power a virtual Juke in an online game called "Energize the Juke". Players powered their Juke by saying "Juuuuuuuuke" for as long as possible. The top player on the leaderboard won a trip to Japan for two. After 6 weeks, over 100,000 users participated on the site and the Juke sold out two shipments in a row.
Credits
| Kerry Platts |
Wunderman Dubai |
Creative Director |
| Richa Khan |
Wunderman Dubai |
Associate Creative Director |
| Vicente Gutierrez |
Wunderman Dubai |
Senior Art Director |
| Brian De Guzman |
Wunderman Dubai |
Senior Copywriter |
| Dhaval Desai |
Tattoo |
Technical Director |
| Jay Desai |
Tattoo |
Managing Director |
| Kranti Dega |
Tattoo |
Developer |
Links
Case Film URL
|
Game URL