Brand | FUTURE INSURANCE |
Product/Service | INSURANCE BROKER SERVICES |
Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
Category | CONSUMER SERVICES |
Entrant Company
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
People fear the complexity of insurance fine print. Our client, an insurance broker, likes to clearly spell out the fine print for customers, reassuring them.
To engage our audience we made use of a medium that is usually bold – web banners. Here we began a conversation with tiny font. However, we provided a tool; a magnifying glass that when clicked would not only make the text bigger, but change the words to ultimately relay one conclusive message - that Future Insurance is about taking fine print, and explaining it in large.
Credits
Kerry Platts |
Wunderman |
Executive Creative Director |
Richa Khan |
Wunderman |
Associate Creative Director |
Lina Nader |
Wunderman |
Art Director |
Fernando Miranda |
Wunderman |
Copywriter |
Dhaval Desai |
Tattoo |
Technical Director |
Satya Srinivasa Babu |
Tattoo |
Flash Developer |
Yasmin Al Aswad |
Wunderman |
Account Manager |
Links
Banner URL
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Entry URL