Brand | NOKIA |
Product/Service | UNIVERSITY APP CHALLENGE |
Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
Category | CORPORATE INFORMATION |
Entrant Company
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
Nokia launched the University App Challenge for student developers in the UAE. Students had to create locally relevant apps for Nokia smartphones. Since students, especially developers, are highly competitive, we created an online banner campaign that connects two students in real time so they can battle with robots or space crafts. Banners were placed on university websites and relevant sites like Wired.com. The games were played by more than 25 thousand users. Over 300 students registered, twice as much as Nokia anticipated. The competition was so successful that Nokia decided to make it an annual event.
Credits
Kerry Platts |
Wunderman Dubai |
Creative Director |
Richa Khan |
Wunderman Dubai |
Associate Creative Director |
Leo Ehrlich |
Wunderman Dubai |
Senior Art Director |
Brian De Guzman |
Wunderman Dubai |
Senior Copywriter |
Abdullahi Noor |
Wunderman Dubai |
Interactive Manager |
Manuel Schmidt |
Wunderman Dubai |
Account Director |
Dhaval Desai |
Tattoo |
Technical Director |
Jay Desai |
Tattoo |
Managing Director |
Kranti Dega |
Tattoo |
Developer |
Links
Case Film URL
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Banner URL