| Brand | LBCI |
| Product/Service | ANTI-DISCRIMINATION |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
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Entrant Company
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IMPACT BBDO Beirut, LEBANON
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Advertising Agency
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IMPACT BBDO Beirut, LEBANON
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Brief Explanation
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. Consequently, the behavioral problems in the Lebanese society are numerous, from corruption and environmental irresponsibility to racism and traffic misconducts.Racial discrimination is a common treatment in a country that believes in ethnic and social elitism. This CSR campaign holds the objective of creating awareness and influencing behaviors for a social change. Its heartbeat lies online, putting forth the uncivilized conducts by empowering Lebanese citizens to report irresponsible and dangerous behaviors.
Credits
| Walid Kanaan |
Impact Bbdo |
Regional Executive Creative Director |
| Jocelyne Tawk |
Impact Bbdo |
Digital Account Director |
| Omar Sadek |
Impact Bbdo |
Manager - Content Developemnt |
| Georges Kyrillos |
Impact Bbdo |
Art Director |
| Omar Frangieh |
Impact Bbdo |
Head Of Tv |
| Rawad Keyrouz |
Impact Bbdo |
Tv Producer |
| Nayla Kheyreddine |
Impact Bbdo |
Account Executive |
| Chris Jabre |
Impact Bbdo |
Copywriter |
| Miriam Jbeili |
Impact Bbdo |
Senior Copywriter |
| Pierre El-Daher |
Lbci |
Ceo |
Links
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