| Brand | BEIERSDORF ME |
| Product/Service | NIVEA SENSUAL MUSK BODY LOTION |
| Entrant | OMD Dubai, UNITED ARAB EMIRATES |
| Category | CONSUMER PRODUCTS |
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Advertising Agency
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HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES
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Entrant Company
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OMD Dubai, UNITED ARAB EMIRATES
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Media Agency
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OMD Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Launch new NIVEA ‘Sensual Musk Body Lotion’, using its ‘Captivate the Senses’ theme and prompt Arab women to switch from the competition to NIVEA.
Combing women’s love of writing and Musk’s essence of ‘sensuality’, we invited women to share their own ‘Captivating Tales’, either real/fictional and reward them with the ultimate accolade by turning their words into film – brought to life by award-winning Emirati director, Nayla Al Khaja.
Nearly 1m NIVEA Musk products sold at launch - 11% more than targeted. Plus, 12% market share has been captured the biggest competitor, contributing to a 67% growth to the category.
Credits
| Karan Kukreja |
Omd Uae |
Director - Planning |
| Layal Takieddine |
Omd Uae |
Director - Fuse |
| Rawad El Khoury |
Omd Uae |
Associate Director - Planning |
| Alain Hochar |
Horizon Draft Fcb |
Chief Creative Officer |
| Summer El Bosraty |
Horizon Draft Fcb |
Associate Creative Director |
| Paola Mounla |
Horizon Draft Fcb |
Associate Creative Director |
| Mohammad Abid |
Horizon Draft Fcb |
Creative Director |
| Crisanto Valerio |
Horizon Draft Fcb |
Creative Director |
| Rona Saadeh |
Horizon Draft Fcb |
Director Of Planning |
| Dana Salamoun |
Horizon Draft Fcb |
Planner |
| Makram Daouk |
Horizon Draft Fcb |
Regional Account Director |
| Hiam Baltaji |
Horizon Draft Fcb |
Account Executive |
Links
Website URL