2013 Winners & Shortlists

Brief Explanation

Samsung wanted to increase its brand presence and involve a wider audience, regardless of age or religion, to do more good during the month of Ramadan. So we created Fun For Charity, a game pack of 5 Facebook Games. The mechanics were simple: the more you played, the more you donated to charity. Each game was developed to highlight a unique product feature, yet at the same time using various gamification techniques, we kept each game fun, addictive and engaging. This motivated players to keep playing and keep sharing the games with their friends – creating astonishing results.