| Brand | PEPSI SNACKS |
| Product/Service | LAY'S |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Lay’s decided to launch a flavor based on consumer’s votes. Therefore, Liza Lays was born, a bubbly potato that was looking for her soulmate. A platform was created for users to submit their choices on a daily basis. Weekly and grand incentives were given out as a thank you for regular participants. Supporting apps such as “Create your own pack” were created online and on mobile to give users the chance to customize their flavor and see how it looks like on a pack. This activation created a great social engagement as it placed the brand closer to customer’s needs.
Credits
| Oussama Gholmieh |
Impact Proximity |
General Manager |
| Richard Mcbeath |
Impact Proximity |
Digital Director |
| Rishna Patel |
Impact Proximity |
Senior Account Manager |
| Jad Ammouri |
Impact Proximity |
Account Manager |
| Barna Szoke |
Impact Proximity |
Art Director |
| Faith Malimban |
Impact Proximity |
User Experience Specialist |
| Wim Coetzee |
Impact Proximity |
Technical Lead |
| Huzaif Ali Waqar |
Impact Proximity |
Frontend Developer |
Links
Viral Video URL
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Banner URL
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Entry URL
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Application URL