| Brand | PEPSI SNACKS |
| Product/Service | DORITOS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
To launch the 2 new "Late Night" Doritos flavors, a digital engagement platform was developed on Facebook which asked users to share pictures of their late night activities. Users were given the chance to upload their own late night photos, browse other’s photos in a highly interactive way, filter the gallery as per their interest, vote for the photos they like, as well as view the top 20 most voted photos. This platform linked Doritos Late Night directly with night activities, and has allowed fans to learn about late night events around the Middle East.
Credits
| Oussama Gholmieh |
Impact Proximity |
General Manager |
| Richard Mcbeath |
Impact Proximity |
Digital Director |
| Rishna Patel |
Impact Proximity |
Senior Account Manager |
| Jad Ammouri |
Impact Proximity |
Account Manager |
| Barna Szoke |
Impact Proximity |
Art Director |
| Nabeel Qaisar |
Impact Proximity |
Technical Lead |
Links
Case Film URL
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Banner URL
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Application URL