Brand | VISA |
Product/Service | BRAND |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | GAMES |
Entrant Company
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
As a key sponsor of the 2012 Olympics, Visa wanted to bring the spirit of the Olympics to the region. Research showed that people here aren’t interested in the games, however, insights showed that London was a popular destination so the campaign revolved around an online Race to London, featuring a series of games where teams of 4 players would compete in weekly challenges over 4 weeks. Prizes were awarded weekly to top performing individuals and the grand prize, an all expense paid trip to London was awarded to the best team at the end of the 4 weeks.
Credits
Oussama Gholmieh |
Impact Proximity |
General Manager |
Syed Azeem Afzal |
Impact Proximity |
Head Of Innovation |
Lety Kachidza |
Impact Proximity |
Account Director |
Benjamin Balazs |
Impact Proximity |
Project Manager |
Faith Malimban |
Impact Proximity |
User Experience Specialist |
Sheldon Rodriguea |
Impact Proximity |
Art Director |
Wim Coetzee |
Impact Proximity |
Technical Lead |
Saleh Ghazal |
Omd |
Director |
Soulaf Najjar |
Omd |
Manager |
Rim Darazi |
Omd |
Executive |
Links
Website URL
|
Entry URL