2013 Winners & Shortlists

VISA RACE TO LONDON

Short List
BrandVISA
Product/ServiceBRAND
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryGAMES
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

As a key sponsor of the 2012 Olympics, Visa wanted to bring the spirit of the Olympics to the region. Research showed that people here aren’t interested in the games, however, insights showed that London was a popular destination so the campaign revolved around an online Race to London, featuring a series of games where teams of 4 players would compete in weekly challenges over 4 weeks. Prizes were awarded weekly to top performing individuals and the grand prize, an all expense paid trip to London was awarded to the best team at the end of the 4 weeks.

Credits

Name Company Role
Oussama Gholmieh Impact Proximity General Manager
Syed Azeem Afzal Impact Proximity Head Of Innovation
Lety Kachidza Impact Proximity Account Director
Benjamin Balazs Impact Proximity Project Manager
Faith Malimban Impact Proximity User Experience Specialist
Sheldon Rodriguea Impact Proximity Art Director
Wim Coetzee Impact Proximity Technical Lead
Saleh Ghazal Omd Director
Soulaf Najjar Omd Manager
Rim Darazi Omd Executive
Links
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