Brand | McDONALD'S |
Product/Service | McDONALD'S |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
Family is highly important to people in the region, particularly those raising their own. Over the years however, individual time is consumed by work and technology, making quality family time a rare event.
Last year, McDonald's launched its Family Time Forever initiative, to create awareness about the issue. This year, we wanted people to do something about it.
McDonald's introduced 'A Day Offline', an annual initiative which encourages families across the GCC to participate by turning off their mobile phones, computers and television sets for one entire day on Friday September 28th, and spend time together as a family instead.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Peter Bidenko |
Leo Burnett |
Regional Executive Creative Director |
Marwan Chahine |
Leo Burnett |
Creative Director |
Jad Mouhawej |
Leo Burnett |
Regional Account Director |
Rasha Alazem |
Leo Burnett |
Account Director |
Mohammad Halabi |
Leo Burnett |
Head of Arabic |
Tariq Ayass |
Leo Burnett |
Senior Art Director |
Maha Khawaja |
Leo Burnett |
Copywriter |
Rania Badawi |
Leo Burnett |
Arabic Copywriter |
Ali Marashi |
Leo Burnett |
Planner |
Nicolas Chidiac |
Leo Burnett |
Head of Strategy |
Links
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