2013 Winners & Shortlists

A DAY OFFLINE

Short List
BrandMcDONALD'S
Product/ServiceMcDONALD'S
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryINTEGRATED CAMPAIGN LED BY INTERACTIVE
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Family is highly important to people in the region, particularly those raising their own. Over the years however, individual time is consumed by work and technology, making quality family time a rare event. Last year, McDonald's launched its Family Time Forever initiative, to create awareness about the issue. This year, we wanted people to do something about it. McDonald's introduced 'A Day Offline', an annual initiative which encourages families across the GCC to participate by turning off their mobile phones, computers and television sets for one entire day on Friday September 28th, and spend time together as a family instead.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
Peter Bidenko Leo Burnett Regional Executive Creative Director
Marwan Chahine Leo Burnett Creative Director
Jad Mouhawej Leo Burnett Regional Account Director
Rasha Alazem Leo Burnett Account Director
Mohammad Halabi Leo Burnett Head of Arabic
Tariq Ayass Leo Burnett Senior Art Director
Maha Khawaja Leo Burnett Copywriter
Rania Badawi Leo Burnett Arabic Copywriter
Ali Marashi Leo Burnett Planner
Nicolas Chidiac Leo Burnett Head of Strategy
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