2013 Winners & Shortlists

BE AT YOUR BEST

BrandNESTLÉ
Product/ServiceNESTLÉ
EntrantDIGITAL REPUBLIC Cairo, EGYPT
CategoryINTEGRATED CAMPAIGN LED BY INTERACTIVE
Entrant Company DIGITAL REPUBLIC Cairo, EGYPT
Advertising Agency DIGITAL REPUBLIC Cairo, EGYPT

Brief Explanation

Egyptian women need support and appreciation to make their family life convenient and fun. Knowing there’s very little good quality content online, Nestle created a virtual home for women – a hub they can trust with information on making their home a better one, and Be at Their Best. With the website being the source of help and information, we created a competition on Facebook to add a little fun, promote the website, and make the women connect with the brand. The web banners tied the whole campaign together, promoting both the Facebook competition and the website.

Credits

Name Company Role
Bassem Diab/Sherine Shoukry Digital Republic Creative Director
Iman Mosaad Digital Republic Account Manager
Asmaa Yehia Digital Republic Art Director
Mostafa Awwad Digital Republic Lead Designer
Mohamed Ramez Digital Republic Development Team Lead
Ahdab Badr Digital Republic Digital Media Manager
Mostafa Kerdani Digital Republic Copywriter
Omar Basha Digital Republic Digital Media Consultant
Ibrahim Ahmed Digital Republic Web Developer
Islam Ahmed Digital Republic Flash Developer
Nour Turner Digital Republic Social Media Specialist
Maram Arafat Digital Republic Social Media Specialist
Links
Case Film URL   |   Website URL   |   Social Media URL   |   Banner URL   |   Additional URL 1