TILEBOY: FROM RETRO TO METRO!
| Brand | NOKIA |
| Product/Service | MIDNIGHT DEVELOPER COMPETITION |
| Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
| Category | GAMES |
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Entrant Company
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
To build awareness about Midnight Developer app competition, Nokia wanted an online game that would attract developers, as well as University students in general. It was important that the unique design of Windows 8 mobile was integrated into the game. This led to Tileboy: a one touch game built directly into the Midnight Developer Facebook app. Tileboy linked retro Nokia games like the pixelated Snake, to the Metro design of Windows 8 mobile. After 2 months, over 16,000 unique users played the game. Of that 16,000+, over 20% played multiple times. Most importantly, over 600 teams entered the competition.
Credits
| Kerry Platts |
Wunderman Dubai |
Executive Creative Director |
| Richa Khan |
Wunderman Dubai |
Associate Creative Director |
| Vicente Gutierrez |
Wunderman Dubai |
Senior Art Director |
| Brian De Guzman |
Wunderman Dubai |
Senior Copywriter |
| Waqas Saeed |
Wunderman Dubai |
Interactive Director |
| Muhammad Azam |
Wunderman Dubai |
Graphic Designer |
| Abdullahi Noor |
Wunderman Dubai |
Interactive Manager |
| Manuel Schmidt |
Wunderman Dubai |
Account Director |
| Zaina Alhalabi |
Wunderman Dubai |
Digital Strategist |
| Dhaval Desai |
Tattoo |
Interactive Director |
| Jay Desai |
Tattoo |
Managing Director |
| Kranti Dega |
Tattoo |
Developer |
Links
Case Film URL
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Application URL