2013 Winners & Shortlists

TRIDENT TIMENATOR

BrandKRAFT EGYPT
Product/ServiceTRIDENT
EntrantJWT CAIRO, EGYPT
CategoryCOMMUNITY APPLICATIONS
Entrant Company JWT CAIRO, EGYPT
Advertising Agency JWT CAIRO, EGYPT

Brief Explanation

Trident is a well established brand in the Egyptian market, it was introduced in the slabs format and it stands for the long lasting flavor. After checking our target habits and inspirations, we created the Timenator game which was the longest online game competition to test participants endurance. 10 participants had the opportunity to win a trip to the destination they unlock during their long lasting Journey. Total brand awareness grew to 51% and spontaneous awareness to 18%. Trident Blister has overachieved target by 10%. Fan page grew rapidly from 0-150K in 3 months.

Credits

Name Company Role
Sameh George Jwt Acd
Youssef Gadalla Jwt Acd
Baher Raouf Jwt Senior Art Director
Moataz Safaar Jwt Art Director
Tarek Aly Zanad Director
Shorouk Magdy Asap Productions
Dina Tewfik Jwt Digital Director
Shady Abdel Aziz Jwt Producer
Links
Case Film URL   |   Social Media URL   |   Application URL