2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C01 Integrated Campaign Led By Promo & Activation
DRAG RACING FESTIVAL ON-GROUND ACTIVATION
YAS MARINA CIRCUIT / DRAG RACING FESTIVAL
HARIZ ME UNITED ARAB EMIRATES
FORMULA DRIFT ON-GROUND ACTIVATION
YAS MARINA CIRCUIT / FORMULA DRIFT
HARIZ ME UNITED ARAB EMIRATES
WIN A YEAR ON THE HOUSE!
CITYMAX HOTELS / SPORTS LOUNGE IN CITYMAX AL BARSHA & BUR DUBAI
PROMOSEVEN 360 Dubai UNITED ARAB EMIRATES
A BRAVE NEW BEER
LEBANESE BREW / BEER
INTERESTING TIMES Beirut LEBANON
THE NOKIA APP PATROL
NOKIA LEVANT / STORE.NOKIA.COM
INTERESTING TIMES Beirut LEBANON
PROPERTY LEASING VIRTUAL TOUR
DUBAI PROPERTIES GROUP / SHOROOQ AND GHOROOB
THEADKITCHEN Dubai UNITED ARAB EMIRATES
KFC BUCKET RUN
KFC / THE BUCKET RUN
INITIATIVE Dubai UNITED ARAB EMIRATES
FAKE IT ALL
BRAND PROTECTION GROUP / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
MEET YOUR NEIGHBOR
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
DRINK & TALK
PEPSICO EGYPT / PEPSI
IMPACT/BBDO Cairo EGYPT
TIDE SMART BAG
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
BABYSHOP BE THE NEXT STAR
LANDMARK GROUP / BABYSHOP
MEC Dubai UNITED ARAB EMIRATES