|Entrant||MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES|
|Type of Entry||Ambient |
|Category||Stunts & Live Advertising|
|Entrant Company:||MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES|
|Advertising Agency:||MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES|
A cricket tournament, modeled on the World Cup.First, trials were held in 8 of the biggest labour camps in the UAE, they lasted for 3 months. Practices took place at night and continued into the morning. The final squads consisting of 20 players each then played in a round robin tournament to determine the Semi finalists. This culminated in the semi finals and finals, contested in a special event at the new $100 Million Dubai International Cricket Stadium.
||Executive Creative Director
|Robin Smith/Bhumi Doshi/Younes Iraki/Jaffar Mohammed/Omar Katerji/Assad Kassis/Dana Nahas