Brand | COCA-COLA |
Product/Service | SPRITE |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Stunts & Live Advertising |
Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Execution
A cricket tournament, modeled on the World Cup.First, trials were held in 8 of the biggest labour camps in the UAE, they lasted for 3 months. Practices took place at night and continued into the morning. The final squads consisting of 20 players each then played in a round robin tournament to determine the Semi finalists. This culminated in the semi finals and finals, contested in a special event at the new $100 Million Dubai International Cricket Stadium.
Credits
Steve Hough |
Executive Creative Director |
Ben Knight |
Creative Director |
James Bisset |
Copywriter |
Gary Rolf/ |
Art Director |
Gary Rolf |
Photographer |
Christian Louzado |
Illustrator |
Tarek Shawki |
Account Supervisor |
Christopher Bisset |
Producer |
Nader Alattar |
Account Manager |
Robin Smith/Bhumi Doshi/Younes Iraki/Jaffar Mohammed/Omar Katerji/Assad Kassis/Dana Nahas |
Other Credits |