2012 Winners & Shortlists

Title Client Product/Service Entrant Company Country Award
A01 Event & Field Marketing
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS
LEO BURNETT BEIRUT LEBANON
Short List
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
A02 New Product Launch/Re-launch
A BRAVE NEW BEER
LEBANESE BREW / BEER
INTERESTING TIMES Beirut LEBANON
Short List
THE EXPERIENTIAL SPACE
DEPECHEMODE / 6:05
JWT Beirut LEBANON
Bronze
A03 Merchandising/In-store Marketing & Point of Purchase Displays
TIDE SMART BAG
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
THE ‘HEADLINE NEWS’ CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Gold
A04 Use of Digital in a Promotional Campaign
PUSH FOR HUNGER
RED TOMATO / PIZZA DELIVERY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
SMART UNLOCK BEIRUT COMPETITION
T.GARGOUR & FILS / SMART
JWT Beirut LEBANON
Short List
B01 Corporate Image & Information
SPRITE CRICKET STARS
COCA-COLA / SPRITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Grand Prix
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
B02 Consumer Products & Services
TIDE SMART BAG
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
GLOVES
ROADS & TRANSPORT AUTHORITY / DUBAI METRO
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
THE ‘HEADLINE NEWS’ CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Gold
PUSH FOR HUNGER
RED TOMATO / PIZZA DELIVERY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B04 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
COUGHING POSTER
NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE
FP7/RUH Riyadh SAUDI ARABIA
Short List
BREAK THE SILENCE
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS
LEO BURNETT BEIRUT LEBANON
Short List
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
C01 Integrated Campaign Led By Promo & Activation
FAKE IT ALL
BRAND PROTECTION GROUP / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver