2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Event & Field Marketing
COCA-COLA RAMADAN FLASH MOB
COCA-COLA / COCA-COLA
FP7/EGY Giza EGYPT
SENSIBIO ON-GROUND ACTIVATION
BIODERMA / BIODERMA SENSIBIO
HARIZ ME UNITED ARAB EMIRATES
ETIHAD AIRWAYS FORMULA 1 ON-GROUND ACTIVATION
YAS MARINA CIRCUIT / FORMULA 1
HARIZ ME UNITED ARAB EMIRATES
COUGHING POSTER
NAQA / NAQA ANTI-SMOKING CHARITABLE ASSOCIATION
FP7/RUH Riyadh SAUDI ARABIA
GOLF DRIVING YOU ROUND THE BEND?
MOTIVATE PUBLISHING / GOLF DIGEST MAGAZINE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE
LEO BURNETT BEIRUT LEBANON
MEET YOUR NEIGHBOR
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
BREAK THE SILENCE PREDATOR IN THE PARK
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS
LEO BURNETT BEIRUT LEBANON
Short List
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
THE PERFECT STORM
GM MIDDLE EAST / CADILLAC CTS-V SERIES
LEO BURNETT DUBAI UNITED ARAB EMIRATES
RIDE WITH LOUIS CHEVROLET
GM MIDDLE EAST / CHEVROLET STAND
LEO BURNETT DUBAI UNITED ARAB EMIRATES
POPCORN MOMENTS
GULF FILM / GRAND CINEMAS
LOWE MENA Dubai UNITED ARAB EMIRATES
SMIRNOFF DOUBLE TROUBLE
DIAGEO LEBANON / SMIRNOFF RED
JWT Beirut LEBANON
HUNGER HOLE
NANDO'S / NANDO'S RESTAURANT
Y&R DUBAI UNITED ARAB EMIRATES
A02 New Product Launch/Re-launch
A BRAVE NEW BEER
LEBANESE BREW / BEER
INTERESTING TIMES Beirut LEBANON
Short List
SIPES WE COVER EVERYTHING
JORDAN SIPES PAINTS / PAINT
LEO BURNETT JORDAN Amman JORDAN
GYMBOREE'S GYMBOREE
AZADEA GROUP / GYMBOREE
MINDSHARE Kuwait City KUWAIT
SONIC ACTIVATION
GM MIDDLE EAST / CHEVROLET SONIC
LEO BURNETT DUBAI UNITED ARAB EMIRATES
RODEO BULL YEE HAW
SONY ERICSSON / XPERIA MINI & MINI PRO
MEC Dubai UNITED ARAB EMIRATES
CRADLE
SAATCHI & SAATCHI / SAATCHI & SAATCHI
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
JAM WITH THE JUKE
NISSAN MIDDLE EAST / NISSAN JUKE
TATTOO FZ LLC UNITED ARAB EMIRATES
JUKE MISSIONS
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN JUKE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE EXPERIENTIAL SPACE
DEPECHEMODE / 6:05
JWT Beirut LEBANON
Bronze
KIMO CONO PROMO
NESTLÉ ICE CREAM / KIMO CONO
JWT Cairo EGYPT
MOBINIL CHEROKEE
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT
A03 Merchandising/In-store Marketing & Point of Purchase Displays
SILKSCREEN EXHIBITION INVITATION
LAM ART GALLERY / SILKSCREEN EXHIBITION
FP7/RUH Riyadh SAUDI ARABIA
IN THE BOX
HP MIDDLE EAST / ELECTRONICS
TBWA\RAAD\ABU DHABI UNITED ARAB EMIRATES
FATILICIOUS
ORGANIC FOODS & CAFE / HEALTHY EATING
BPG Dubai UNITED ARAB EMIRATES
POPCORN MOMENTS
GULF FILMS / GRAND CINEMAS
LOWE MENA Dubai UNITED ARAB EMIRATES
TIDE SMART BAG
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
PAPARAZZI
HEWLETT-PACKARD / HP MINI 210
IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
THE CUCKOO'S NEST
DEPECHEMODE / 6:05
JWT Beirut LEBANON
THE INSTABAG MACHINE
DEPECHEMODE / 6:05
JWT Beirut LEBANON
THE ‘HEADLINE NEWS’ CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Gold
THE BIG APPLE
BLOOMINGDALE'S DUBAI / RETAIL
LOWE MENA Dubai UNITED ARAB EMIRATES
A04 Use of Digital in a Promotional Campaign
WIN A YEAR ON THE HOUSE!
CITYMAX HOTELS / SPORTS LOUNGE IN CITYMAX AL BARSHA & BUR DUBAI
PROMOSEVEN 360 Dubai UNITED ARAB EMIRATES
PROPERTY LEASING VIRTUAL TOUR
DUBAI PROPERTIES GROUP / SHOROOQ AND GHOROOB
THEADKITCHEN Dubai UNITED ARAB EMIRATES
FAKE IT ALL
BRAND PROTECTION GROUP / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
WILD CARDS
NGC NETWORK MIDDLE EAST / WILDLIFE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
04 REEL LIFE TO 'REAL' LIFE
MBC GROUP / TV DRAMA SERIES
BPG Dubai UNITED ARAB EMIRATES
THE CHOCOLATE CODE
CHOCO'A / CORPORATE GIFTING
WUNDERMAN Dubai UNITED ARAB EMIRATES
HAPPY FRIDAY
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT
FUNMAKINA
ANAYOU / ONLINE PORTAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WHAT'S CHRISTMAS WITHOUT RED & GREEN?
BRASSERIE ALMAZA / HEINEKEN
JWT Beirut LEBANON
RIGHT CAR
ARABIAN AUTOMOBILES COMPANY / NISSAN JUKE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BATTLE CAPTCHA
GULF SCRABBLE CHAMPIONSHIPS / 21ST ANNUAL GULF SCRABBLE CHAMPIONSHIPS, UAE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PUSH FOR HUNGER
RED TOMATO / PIZZA DELIVERY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze