2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C01 Integrated Campaign Led By Promo & Activation
MOBINIL CHEROKEE
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT
MINI MIDDLE EAST DRIVE OUT LOUD FESTIVAL
MINI MIDDLE EAST / AUTOMOBILES
PLAN.NET MIDDLE EAST Dubai UNITED ARAB EMIRATES
MEET YOUR NEIGHBOR
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
KFC BUCKET RUN
KFC / THE BUCKET RUN
INITIATIVE Dubai UNITED ARAB EMIRATES
JUKE MISSIONS
ARABIAN AUTOMOBILES COMPANY / NISSAN JUKE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FORMULA DRIFT ON-GROUND ACTIVATION
YAS MARINA CIRCUIT / FORMULA DRIFT
HARIZ ME UNITED ARAB EMIRATES
FAKE IT ALL
BRAND PROTECTION GROUP / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
DRINK & TALK
PEPSICO EGYPT / PEPSI
IMPACT/BBDO Cairo EGYPT
DRAG RACING FESTIVAL ON-GROUND ACTIVATION
YAS MARINA CIRCUIT / DRAG RACING FESTIVAL
HARIZ ME UNITED ARAB EMIRATES
BABYSHOP BE THE NEXT STAR
LANDMARK GROUP / BABYSHOP
MEC Dubai UNITED ARAB EMIRATES
AMERICAN UNIVERSITY IN THE EMIRATES UNDERWATER FASHION-SHOW
AMERICAN UNIVERSITY / UNIVERSITY
American University In The Emirates UNITED ARAB EMIRATES
A BRAVE NEW BEER
LEBANESE BREW / BEER
INTERESTING TIMES Beirut LEBANON