FOR THE PLANET BY THE PEOPLE
| Brand | TETRA PAK |
| Product/Service | GIVEAWAY |
| Entrant | EURO RSCG BEIRUT, LEBANON |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | EURO RSCG BEIRUT, LEBANON |
| Sales Promotion/Advertising Agency: | EURO RSCG BEIRUT, LEBANON |
The Brief
To create Awarness on Earth Hour Day to turn off the lights for one hour
Describe how the promotion developed from concept to implementation
the message shoud make people really turn off their lights for one full hour.
Describe the success of the promotion with both client and consumer including some quantifiable results
We created a candle to be distributed; on its wrap was a die-cut where one could read:
"SLIDE UP - TO TURN OFF THE LIGHTS AND LIGHT UP A CANDLE"
in order to light the candle, you should take the wrap off and slide it up, as you do so, you notice that the light bulb turns off.
Explain why the method of promotion was most relevant to the product or service
Candles were a great way to increase awarness for Earth Hour.
Credits
| Karim Achy |
Euro RSCG Beirut |
Creative Director |
| Rana Chaker |
Euro RSCG Beirut |
Art Director |
| Nada Metni |
Euro RSCG Beirut |
Account Manager |