2012 Winners & Shortlists

The Brief

Promote the new Pepsi Mixer Competition on Pepsi Arabia website.

Describe how the promotion developed from concept to implementation

The concept was a web viral with a space-age look. Something modern and cool, appealing for the young, music-and-web lover generation. Starting from a "Minority Report-style" inspiration, the concept was brilliantly developed towards the final cool&fresh result thank to great inventiveness and also to the personal contribute of the two testimonials and the top-level post production.

Describe the success of the promotion with both client and consumer including some quantifiable results

Millions of hits on Pepsiarabia.com and related social networks. Due to the great success of the Music Mixer, this "application" has been extended, giving customers the opportunity to keep playing with their music creations on Pepsiarabia.com, though the competition is over.

Explain why the method of promotion was most relevant to the product or service

The method of promotion was innovative. All the music lovers had the opportunity to loop, mix and share their own music mix on Pepsi Arabia website, having the chance not only to win great prizes but also to share their music on web. Following the "instructions" given by Qusai and Wust El Balad, the best mix was awarded with a trip for two to the Miami Music Festival.