Brand | ARABIAN AUTOMOBILES COMPANY |
Product/Service | NISSAN JUKE |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Use of Digital in a Promotional Campaign |
Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Sales Promotion/Advertising Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
The Brief
Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai’s huge population of expats arriving daily and saw that they all shared the same challenge: finding a new home. So we teamed up with the most popular house-hunting site in the region, Dubizzle.com, and gave its search capabilities an upgrade.
Describe how the promotion developed from concept to implementation
The Right Car Banner matches your preferred residence (apartment or villa), budget range, selected neighborhood, and family size with the right Nissan for your soon-to-be driveway. From the majestic villa on the beach to the budget-friendly studio in the burbs, the Right Car Banner knows the right vehicle in the Nissan line-up for every search query. It even lets you sign up for the handiest test drive a new expat can imagine: the chance to test drive your Nissan and go to a property viewing in just one click.
Describe the success of the promotion with both client and consumer including some quantifiable results
The Right Car Banner introduced thousands of visitors to the Nissan model that fit their lifestyle. Trips to the showroom increased by over 400%. And we helped Nissan stand out from the crowd with personalized service and a helping hand… that makes you feel at home.
Credits
Preethi Mariappan |
TBWA\RAAD |
Head Of Digital |
Rafael Guida |
TBWA\RAAD |
Sr. Interactive Art Director |
Melanie Clancy |
TBWA\RAAD |
Sr. Content Strategist |
Felipe Galiano |
TBWA\RAAD |
Art Director |
Juan Behrens |
TBWA\RAAD |
Graphics/Motion Designer |
Sarabjeet Singh |
TBWA\RAAD |
Sr. Flash Developer |
Bassam Ayass |
TBWA\RAAD |
Account Director |
Iman Al Shaybani |
TBWA\RAAD |
Account Executive |
Waseem Afzal |
OMG Mena |
Director - Digital Planning |