2012 Winners & Shortlists

The Brief

Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai’s huge population of expats arriving daily and saw that they all shared the same challenge: finding a new home. So we teamed up with the most popular house-hunting site in the region, Dubizzle.com, and gave its search capabilities an upgrade.

Describe how the promotion developed from concept to implementation

The Right Car Banner matches your preferred residence (apartment or villa), budget range, selected neighborhood, and family size with the right Nissan for your soon-to-be driveway. From the majestic villa on the beach to the budget-friendly studio in the burbs, the Right Car Banner knows the right vehicle in the Nissan line-up for every search query. It even lets you sign up for the handiest test drive a new expat can imagine: the chance to test drive your Nissan and go to a property viewing in just one click.

Describe the success of the promotion with both client and consumer including some quantifiable results

The Right Car Banner introduced thousands of visitors to the Nissan model that fit their lifestyle. Trips to the showroom increased by over 400%. And we helped Nissan stand out from the crowd with personalized service and a helping hand… that makes you feel at home.