|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
PR
|
Location
|
Award
|
|
A02 Best Use of Social Media
|
CHEYEF HALAK
LBCI / SOCIAL CHANGE |
IMPACT BBDO Beirut |
LEBANON |
|
|
Gold
|
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
|
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / TUNISIAN ELECTIONS |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Gold
|
|
A06 BEST USE OF MEDIA RELATIONS
|
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Gold
|
BREAK THE SILENCE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
|
B01 CONSUMER PRODUCTS
|
LUX BEAUTY GALLERY
UNILEVER / SOAP AND SHOWER GEL |
JWT Jeddah |
SAUDI ARABIA |
|
|
Short List |
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
SPRITE CRICKET STARS
COCA-COLA / SPRITE |
MEMAC OGILVY & MATHER Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
|
B03 CORPORATE REPUTATION
|
CHEYEF HALAK
LBCI / SOCIAL CHANGE |
IMPACT BBDO Beirut |
LEBANON |
|
|
Short List |
|
B04 NON-CORPORATE
|
BREAK THE SILENCE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / TUNISIAN ELECTIONS |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Gold
|
|
C01 BEST INTEGRATED CAMPAIGN LED BY PR
|
STAY ALERT. STAY ALIVE.
BMW GROUP MIDDLE EAST / ROAD SAFETY CAMPAIGN |
DABO & CO. Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
BREAK THE SILENCE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
CHEYEF HALAK
LBCI / SOCIAL CHANGE |
IMPACT BBDO Beirut |
LEBANON |
|
|
Gold
|