2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
WHAT'S CHRISTMAS WITHOUT RED & GREEN?
BRASSERIE ALMAZA / HEINEKEN
JWT Beirut LEBANON
THE CORRUPTION STOCK EXCHANGE MARKET
PNUD / UNITED NATIONS DEVELOPMENT PROGRAMME
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
A02 Best Use of Social Media
THE PINK ROSE
WOROOD / BREAST CANCER AWARENESS
POLAR BEAR Dubai UNITED ARAB EMIRATES
I AM EGYPT
EGYPTIAN TOURISM BOARD / COUNTRY PROMOTION
JWT Cairo EGYPT
CHEYEF HALAK
LBCI / SOCIAL CHANGE
IMPACT BBDO Beirut LEBANON
Gold
A BETTER TOMORROW FOR EGYPT
INTEL / CORPORATE RESPONSABILITY
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
KEEP WALKING LEBANON - NADINE LABAKI
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS
LEO BURNETT BEIRUT LEBANON
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
HEALTHYMAGINATION ME
GE / FAMILY HEALTH AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SMART UNLOCK BEIRUT COMPETITION
T. GARGOUR & FILS / SMART
JWT Beirut LEBANON
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
QATAR'S FIRST FLASH MOB
BLOOMSBURY / BOOK LAUNCH
QANECT COMMUNICATIONS Doha QATAR
THE BRAVE YACHT
LEBANESE BREW / BEER
INTERESTING TIMES Beirut LEBANON
KEEPING UP WITH THE KARDASHIANS
EMIRATES HOSPITALITY / MILLIONS OF MILKSHAKES / MILLIONS OF MILKSHAKES
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
KEEP WALKING LEBANON - NADINE LABAKI
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON
MEET YOUR NEIGHBOR
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
DOUBLE TROUBLE
DIAGEO LEBANON / SMIRNOFF RED
JWT Beirut LEBANON
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / TUNISIAN ELECTIONS
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
A04 BEST USE OF SPONSORSHIP
ANA ARABI
QTEL / TELECOMMUNICATION
LEO BURNETT QATAR Doha QATAR
A05 BEST LAUNCH OR RE-LAUNCH
LAUNCH OF MOROCCO'S KINGDOM LATEST JEWEL
GROUPE AKSAL / MOROCCO MALL / SHOPPING MALL
FLEISHMAN HILLARD Paris FRANCE
KEEPING UP WITH THE KARDASHIANS
EMIRATES HOSPITALITY / MILLIONS OF MILKSHAKES / MILLIONS OF MILKSHAKES LAUNCH EVENT
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
THE EXPERIENTIAL SPACE
DEPECHEMODE / 6:05
JWT Beirut LEBANON
LAUNCH OF PHILIP STEIN'S SLEEP BRACELET
PHILIP STEIN / SLEEP BRACELET
MATRIX PR Dubai UNITED ARAB EMIRATES
CLASSIFIED FILM SERIES
LAND ROVER / RANGE ROVER EVOQUE
WUNDERMAN Dubai UNITED ARAB EMIRATES
A06 BEST USE OF MEDIA RELATIONS
HOT OFF THE PRESS
CANON / MEDIA RELATIONS
DABO & CO. Dubai UNITED ARAB EMIRATES
FLYDUBAI TAKES OFF AT THE 2011 DUBAI AIRSHOW
FLYDUBAI / LOW COST AIRLINE
DABO & CO. Dubai UNITED ARAB EMIRATES
CHANGING SOCIETIES, CHANGING EDUCATION
QATAR FOUNDATION / WISE INITIATIVE
FLEISHMAN HILLARD Paris FRANCE
MOROCCO'S KINGDOM LATEST JEWEL GETS GLOBAL MEDIA ATTENTION
GROUPE AKSAL / MOROCCO MALL / SHOPPING MALL
FLEISHMAN HILLARD Paris FRANCE
THE COCA-COLA COMPANY-AUJAN INDUSTRIES PARTNERSHIP
AUJAN INDUSTRIES / ACQUISITION
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Gold
BREAK THE SILENCE
HIMAYA / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Bronze
JUNE 16TH 2014
BRAND COLLECTIVE / TUNISIA
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
THE CORRUPTION STOCK EXCHANGE MARKET
PNUD / UNITED NATIONS DEVELOPMENT PROGRAMME
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
CHEYEF HALAK
LBCI / SOCIAL CHANGE
IMPACT BBDO Beirut LEBANON
B01 CONSUMER PRODUCTS
LUX BEAUTY GALLERY
UNILEVER / SOAP AND SHOWER GEL
JWT Jeddah SAUDI ARABIA
Short List
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE
LEO BURNETT BEIRUT LEBANON
Silver
MEET YOUR NEIGHBOR
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
WHAT'S CHRISTMAS WITHOUT RED & GREEN?
BRASSERIE ALMAZA / HEINEKEN
JWT Beirut LEBANON
HOW HIP HOP HELPED BRAUN BATTLE THE BARBER
PROCTER & GAMBLE / BRAUN
IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES
SPRITE CRICKET STARS
COCA-COLA / SPRITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
B02 CONSUMER SERVICES
PERSON OF THE YEAR 2011: YOU
ALIQTISADI / MAGAZINE
ALIQTISADI Damascus SYRIA
LAUNCH OF MOROCCO'S KINGDOM LATEST JEWEL
GROUPE AKSAL / MOROCCO MALL / SHOPPING MALL
FLEISHMAN HILLARD Paris FRANCE
KEEPING UP WITH THE KARDASHIANS
EMIRATES HOSPITALITY / MILLIONS OF MILKSHAKES / MILLIONS OF MILKSHAKES
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
B03 CORPORATE REPUTATION
NATIONAL BONDS SAVINGS INDEX
NATIONAL BONDS CORPORATION PJSC / NATIONAL BONDS
DABO & CO. Dubai UNITED ARAB EMIRATES
ARAB YOUTH SURVEY 2010
ASDA'A BURSON-MARSTELLER / SURVEY
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
THE COCA-COLA COMPANY-AUJAN INDUSTRIES PARTNERSHIP
AUJAN INDUSTRIES / ACQUISITION
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
MOBINIL HANDS
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HEALTHYMAGINATION ME
GE / FAMILY HEALTH AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES