|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Use of Broadcast: TV, Cinema, Radio
|
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
DOCTOR ENDORSEMENTS
DAC DISINFECTANTS / DAC DISINFECTANTS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
BATTLE OF THE GARAGES
GENERAL MOTORS / CHEVROLET |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Short List |
CHEF ANA
KRAFT FOODS MIDDLE EAST / KRAFT CHEDDAR CANS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Silver
|
ALWAYS DIAMOND
PROCTER & GAMBLE / FEMININE HYGIENIC PADS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Short List |
GLOW IN THE DARK
PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Silver
|
|
A02 Use of Magazines/Newspapers
|
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
SUMMER PROMOTION
SABB (THE SAUDI BRITISH BANK) / CREDIT CARDS |
JWT Riyadh |
SAUDI ARABIA |
MINDSHARE Riyadh |
SAUDI ARABIA |
Bronze
|
PERFECT STORM PRINT
GENERAL MOTORS / CADILLAC |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Gold
|
|
A03 Use of Standard Outdoor
|
COUGHING POSTER
NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE |
FP7/RUH Riyadh |
SAUDI ARABIA |
|
|
Gold
|
CATCH ME IF YOU CAN
PROTEK / MONITORING SERVICES |
HAVAS Tunis |
TUNISIA |
HAVAS Tunis* |
TUNISIA |
Silver
|
|
A04 Use of Ambient Media: Small Scale
|
WATER YOUR SKIN
KAYA SKIN CLINIC / AQUA RADIANCE FACIAL |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai* |
UNITED ARAB EMIRATES |
Short List |
DOUBLE TROUBLE
DIAGEO LEBANON / SMIRNOFF RED |
JWT Beirut |
LEBANON |
|
|
Gold
|
TODAY I WILL
COCA-COLA / COCA-COLA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
|
A05 Use of Ambient Media: Large Scale
|
BRRRR CAMPAIGN
COCA-COLA COMPANY / COCA-COLA |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI* |
UNITED ARAB EMIRATES |
Bronze
|
WALL STICKER
NIKE SPORTS / NIKE |
JWT Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
WHAT'S CHRISTMAS WITHOUT RED & GREEN?
BRASSERIE ALMAZA / HEINEKEN |
JWT Beirut |
LEBANON |
|
|
Gold
|
STEAM WASHING MACHINE
LG ELECTRONICS / LG STEAM WASHING MACHINE WITH DIRECT DRIVE 6 MOTION |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
|
A06 Use of Special Events And Stunt/Live Advertising
|
TAKE BACK MORE
BEIRUT DUTY FREE / BEIRUT DUTY FREE |
M&C SAATCHI Beirut |
LEBANON |
VERTICAL MEDIA SERVICES Beirut |
LEBANON |
Short List |
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Bronze
|
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Gold
|
PERFECT STORM - 4D
GENERAL MOTORS / CADILLAC |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
|
A07 Use of Digital Media (Including Internet, Mobile Devices, etc)
|
ART OF MOTION: THE FINAL 36HRS
RED BULL / ENERGY DRINK |
INTERESTING TIMES Beirut |
LEBANON |
|
|
Silver
|
DIGITAL LOVE
RECKITT BENCKISER / DUREX CONDOMS |
BUZZMAN Paris |
FRANCE |
|
|
Silver
|
CLASSIFIED
LAND ROVER / RANGE ROVER EVOQUE |
MEC Dubai |
UNITED ARAB EMIRATES |
MEC Dubai* |
UNITED ARAB EMIRATES |
Short List |
MUSIC MIXER
PEPSI / PEPSI |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Short List |
ARAB IDOL
PEPSICO / PEPSI |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
|
A08 Use of Social Media
|
ENHANCE YOUR RAMADAN
NOKIA / RAMADAN CAMPAIGN |
ISOBAR MENA Dubai |
UNITED ARAB EMIRATES |
CARAT Dubai |
UNITED ARAB EMIRATES |
Short List |
THE BRAVE BEER MAPOUT
LEBANESE BREW / BEER |
INTERESTING TIMES Beirut |
LEBANON |
|
|
Bronze
|
KISS TAGGING
MAYBELLINE / COLOR SENSATIONAL LIPSTICK |
INTERESTING TIMES Beirut |
LEBANON |
UNIVERSAL MEDIA Beirut |
LEBANON |
Bronze
|
SAHA W HANA! (BON APPÉTIT!)
ARLA FOODS / LURPAK AND PUCK |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai* |
UNITED ARAB EMIRATES |
Short List |
KEEP WALKING LEBANON / NADINE LABAKI
DIAGEO / JOHNNIE WALKER |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Short List |
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
SMART UNLOCK BEIRUT
T.GARGOUR & FILS / SMART |
JWT Beirut |
LEBANON |
|
|
Gold
|
THE MULTIPLE GIRLFRIENDS APP
UNILEVER / AXE |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Silver
|
CHEYEF HALAK
LBCI / SOCIAL CHANGE |
IMPACT BBDO Beirut |
LEBANON |
OMD Beirut |
LEBANON |
Gold
|
|
B01 Corporate Information
|
ANA ARABI
QTEL / TELECOMMUNICATION |
LEO BURNETT QATAR Doha |
QATAR |
UM Doha |
QATAR |
Bronze
|
|
B02 Consumer Products
|
BRRR CAMPAIGN
COCA-COLA CAMPAIGN / COCA-COLA |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI* |
UNITED ARAB EMIRATES |
Short List |
WORLD FOOD PROGRAM
CHIPSY EGYPT / CHIPSY |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD Cairo* |
EGYPT |
Silver
|
PEPSI RAMADAN CAMPAIGN
PEPSICO / CSD'S |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD Cairo* |
EGYPT |
Short List |
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
KEEP WALKING LEBANON / NADINE LABAKI
DIAGEO / JOHNNIE WALKER |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
THE MULTIPLE GIRLFRIENDS APP
UNILEVER / AXE |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Short List |
DOCTOR ENDORSEMENTS
DAC DISINFECTANTS / DAC DISINFECTANTS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
WEEKEND OF FAME
DIAGEO / JOHNNIE WALKER |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Short List |
SEDUCE YOUR FASHION SENSES
KRAFT FOODS / CADBURY FLAKE |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Bronze
|
CHEF ANA
KRAFT FOODS MIDDLE EAST / KRAFT CHEDDAR CANS |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Short List |
GLOW IN THE DARK
PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Short List |
THE PERFECT STORM - PRODUCT
GENERAL MOTORS / CADILLAC |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Silver
|
|
B03 Consumer Services
|
EVERYONE CAN PLAY CAMPAIGN
MASTERCARD WORLDWIDE / FINANCIAL SERVICES |
UM DUBAI |
UNITED ARAB EMIRATES |
UM DUBAI* |
UNITED ARAB EMIRATES |
Short List |
WATER YOUR SKIN
KAYA SKIN CLINIC / AQUA RADIANCE FACIAL |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai* |
UNITED ARAB EMIRATES |
Short List |
ZAIN ON THE MOVE
ZAIN BAHRAIN / ZAIN PREPAID SIM CARD |
MINDSHARE Manama |
BAHRAIN |
MINDSHARE Manama* |
BAHRAIN |
Bronze
|
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
|
COUGHING POSTER
NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE |
FP7/RUH Riyadh |
SAUDI ARABIA |
|
|
Bronze
|
BREAK THE SILENCE
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Bronze
|
CHEYEF HALAK
LBCI / SOCIAL CHANGE |
IMPACT BBDO Beirut |
LEBANON |
OMD Beirut |
LEBANON |
Silver
|
|
C01 Integrated Media Campaign
|
ANA ARABI
QTEL / TELECOMMUNICATION |
LEO BURNETT QATAR Doha |
QATAR |
UM Doha |
QATAR |
Short List |
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Gold
|
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
KEEP WALKING LEBANON / NADINE LABAKI
DIAGEO / JOHNNIE WALKER |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Bronze
|
BREAK THE SILENCE
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Silver
|
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
TODAY I WILL
COCA-COLA / COCA-COLA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM MENA Dubai |
UNITED ARAB EMIRATES |
Silver
|
FAMILY TIME FOREVER
McDONALD'S / BRAND CAMPAIGN |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
CHEYEF HALAK
LBCI / SOCIAL CHANGE |
IMPACT BBDO Beirut |
LEBANON |
OMD Beirut |
LEBANON |
Gold
|
PERFECT STORM
GENERAL MOTORS / CADILLAC |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai* |
UNITED ARAB EMIRATES |
Silver
|