2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Broadcast: TV, Cinema, Radio
LIGHT FAIRNESS CHALLENGE RADIO CAMPAIGN
LOREAL / GARNIER
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
THE RED MARK CINEMA CAMPAIGN
L'ORÉAL / MAYBELLINE NEW YORK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
WELCOME TO THE OTHER SIDE
CHEVROLET / CHEVROLET SILVERADO
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
THE MOVING COMMERCIAL
THE BOX / MOVING SERVICES
LEO BURNETT DUBAI UNITED ARAB EMIRATES
WORLD FOOD PROGRAM
CHIPSY EGYPT / CHIPSY
MEDIA DIRECTION OMD Cairo EGYPT MEDIA DIRECTION OMD Cairo EGYPT
HAKAWY ADD ON
VODAFONE / PREPAID ONE HOUR FREE
MEDIA DIRECTION OMD Cairo EGYPT MEDIA DIRECTION OMD Cairo EGYPT
SELAWA
VODAFONE / VODAFONE PRODUCTS AND SERVICES
MEDIA DIRECTION OMD Cairo EGYPT MEDIA DIRECTION OMD Cairo EGYPT
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Gold
DOCTOR ENDORSEMENTS
DAC DISINFECTANTS / DAC DISINFECTANTS
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
TASTE CHALLENGE
LIPTON ICE TEA / LIPTON ICE TEA
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
MISSION INNOVATION
PERSIL ABAYA SHAMPOO / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
HEALTHY HEARTS
QUAKER OATS / QUAKER OATS
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
WATANIYA TV RAMADAN LAUNCH
WATANIYA TELECOM / WATANIYA TV
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
ORIGINAL PARTS SOUND BETTER
AL TAYER MOTORS / AL TAYER MAINTENANCE
FP7/DXB Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
SPEED PERSONIFIED
NISSAN / NISSAN 370Z
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
JUKE BAND
NISSAN / NISSAN JUKE
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
MY MOVIE
AUJAN / BARBICAN
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
MASH UP
ADIDAS / ADIDAS BRAND CAMPAIGN ALL IN
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
LIFE, OUR WAY
BEITMISK / REAL ESTATE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
PERFECT STORM - TV
GENERAL MOTORS / CADILLAC
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
BATTLE OF THE GARAGES
GENERAL MOTORS / CHEVROLET
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
SONIC CHALLENGE
GENERAL MOTORS / CHEVROLET
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
CHEF ANA
KRAFT FOODS MIDDLE EAST / KRAFT CHEDDAR CANS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Silver
ALWAYS DIAMOND
PROCTER & GAMBLE / FEMININE HYGIENIC PADS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Short List
GLOW IN THE DARK
PROCTER & GAMBLE / TIDE LAUNDRY DETERGENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Silver
A02 Use of Magazines/Newspapers
SENSE AND SIMPLICITY
PHILIPS / MALE GROOMING
CARAT Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
REFLECTIVE MAGAZINE COVER
BANKMUSCAT / BANKMUSCAT-ALMAZYONA PRIZE SCHEME
OXYGEN Ruwi OMAN MEDIAONE Muscat OMAN
UNLEASH THE CHILD WITHIN YOU
FERRARI WORLD ABU DHABI / THEME PARK
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
McDONALD'S BREAKFAST PUZZLE PAGE
McDONALD'S UAE / BREAKFAST
UM DUBAI UNITED ARAB EMIRATES UM DUBAI UNITED ARAB EMIRATES
NOKIA E7
NOKIA / BUSINESS SMARTPHONE
JWT Jeddah SAUDI ARABIA CARAT Jeddah SAUDI ARABIA
WORLD'S TOUGHEST PRINT AD
FOX INTERNATIONAL CHANNELS MIDDLE EAST / FX
LEO BURNETT DUBAI UNITED ARAB EMIRATES
TRANSLATOR
HSBC / BANKING
JWT Dubai UNITED ARAB EMIRATES
FAKE IT ALL
BRAND PROTECTION GROUP (BPG) / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Silver
FRAMED
ETIHAD AIRWAYS / AIRLINE
TBWA\RAAD\ABU DHABI UNITED ARAB EMIRATES
SUMMER PROMOTION
SABB (THE SAUDI BRITISH BANK) / CREDIT CARDS
JWT Riyadh SAUDI ARABIA MINDSHARE Riyadh SAUDI ARABIA
Bronze
NATIONAL DAY
STC (SAUDI TELECOM) / CORPORATE IMAGE
JWT Riyadh SAUDI ARABIA STARCOM MEDIAVEST GROUP Riyadh SAUDI ARABIA
SMS PROMOTION
OMANMOBILE / SMS PACKAGES
TBWA\ZEENAH Muscat OMAN ZEENAH MEDIA Muscat OMAN
INSPIRED BY INFINITI
INFINITI / INFINITI FX
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
PERFECT STORM PRINT
GENERAL MOTORS / CADILLAC
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Gold
WE WISH YOU A 3D CHRISTMAS
MIRDIF CITY CENTRE / SPEND AND WIN
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A03 Use of Standard Outdoor
COUGHING POSTER
NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE
FP7/RUH Riyadh SAUDI ARABIA
Gold
LOOK OF THE WEEK
AZADEA / PULL & BEAR
MINDSHARE Amman JORDAN MINDSHARE Amman JORDAN
TOMATO
CLOROX COMPANY / CLOROX FOR COLORS
DDB Dubai UNITED ARAB EMIRATES
CATCH ME IF YOU CAN
PROTEK / MONITORING SERVICES
HAVAS Tunis TUNISIA HAVAS Tunis TUNISIA
Silver
OPTIMUS DUAL SIM NET
LG ELECTRONICS / LG MOBILE PHONE
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
A04 Use of Ambient Media: Small Scale
SILKSCREEN EXHIBITION INVITATION
LAM ART GALLERY / SILKSCREEN EXHIBITION
FP7/RUH Riyadh SAUDI ARABIA
WATER YOUR SKIN
KAYA SKIN CLINIC / AQUA RADIANCE FACIAL
PHD Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Short List
FREAK OUT SOMEONE YOU LOVE
EXOTICA / SPECIAL EDITION HALLOWEEN BOUQUETS
LEO BURNETT BEIRUT LEBANON
BREAK THE SILENCE
HIMAYA / NGO / CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
DOUBLE TROUBLE
DIAGEO LEBANON / SMIRNOFF RED
JWT Beirut LEBANON
Gold