|
A07 Use of Digital Media (Including Internet, Mobile Devices, etc)
|
MOBILE APPLICATION LAUNCH
MOBILY / MOBILE APPLICATION |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
|
RIDE WITH LOUIS CHEVROLET
GM MIDDLE EAST / CHEVROLET STAND |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
|
CLASSIFIED
LAND ROVER / RANGE ROVER EVOQUE |
MEC Dubai |
UNITED ARAB EMIRATES |
MEC Dubai |
UNITED ARAB EMIRATES |
Short List
|
DIFF 2011
TECOM / DUBAI INTERNATIONAL FILM FESTIVAL |
MEC Dubai |
UNITED ARAB EMIRATES |
MEC Dubai |
UNITED ARAB EMIRATES |
|
ALL SEEING EYE
ZAIN / BB COMPLETE |
MINDSHARE Kuwait City |
KUWAIT |
MINDSHARE Kuwait City |
KUWAIT |
|
04 - THE TRANSMEDIA EXPERIENCE
MBC GROUP / TV DRAMA SERIES |
BPG Dubai |
UNITED ARAB EMIRATES |
BPG MAXUS Dubai |
UNITED ARAB EMIRATES |
|
THE CORRUPTION STOCK EXCHANGE MARKET
PNUD / UNITED NATIONS DEVELOPMENT PROGRAMME |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
|
VIRTUAL TOUR
DUBAI PROPERTIES GROUP / DUBAI PROPERTIES GROUP |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
|
MUSIC MIXER
PEPSI / PEPSI |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Short List
|
ARAB IDOL
PEPSICO / PEPSI |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
Bronze
|
HOWEVER FAR YOU GO WE`RE ALWAYS CLOSE BY
HSBC / CORPORATE |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
|
BATTLE CAPTCHA
GULF SCRABBLE CHAMPIONSHIPS / 21ST ANNUAL GULF SCRABBLE CHAMPIONSHIPS, UAE |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
|
STYLE CAPITALS
PROCTER & GAMBLE / BRAUN |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
|
EMIRATES LIVE BANNER
EMIRATES AIRLINE / EMIRATES NETWORK |
IMPACT PROXIMITY Dubai |
UNITED ARAB EMIRATES |
|
|
|
EMIRATES SPOTIFY BANNER
EMIRATES AIRLINE / RECRUITMENT |
IMPACT PROXIMITY Dubai |
UNITED ARAB EMIRATES |
|
|
|
HAPPY BIRTHDAY U.A.E.
IMPACT PROXIMITY / AGENCY PROMOTION |
IMPACT PROXIMITY Dubai |
UNITED ARAB EMIRATES |
|
|
|
FLAVOR ME QUEUE
LAY'S / LAY'S |
IMPACT PROXIMITY Dubai |
UNITED ARAB EMIRATES |
|
|
|
RIGHT CAR
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|
|
A08 Use of Social Media
|
ENHANCE YOUR RAMADAN
NOKIA / RAMADAN CAMPAIGN |
ISOBAR MENA Dubai |
UNITED ARAB EMIRATES |
CARAT Dubai |
UNITED ARAB EMIRATES |
Short List
|
BRAVELY 18
LEBANESE BREW / BEER |
INTERESTING TIMES Beirut |
LEBANON |
|
|
|
THE BRAVE BEER MAPOUT
LEBANESE BREW / BEER |
INTERESTING TIMES Beirut |
LEBANON |
|
|
Bronze
|
KISS TAGGING
MAYBELLINE / COLOR SENSATIONAL LIPSTICK |
INTERESTING TIMES Beirut |
LEBANON |
UNIVERSAL MEDIA Beirut |
LEBANON |
Bronze
|
#IWISHSOMEONEINEVERMET CAMPAIGN
ARAMEX / COURIER AND LOGISTICS SERVICE |
BIRDIE COMMUNICATIONS Dubai |
UNITED ARAB EMIRATES |
|
|
|
FEEL GIGANTIC
AZADEA / SALSA JEANS |
MINDSHARE LEBANON Beirut |
LEBANON |
MINDSHARE LEBANON Beirut |
LEBANON |
|
KFC VS BARCELONA, A THRILLER TO REMEMBER
KFC / BRAND AWARENESS |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
|
FAN AVALANCHE CAMPAIGN
MOBILY / BLACKBERRY SERVICE |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
|
SAHA W HANA! (BON APPÉTIT!)
ARLA FOODS / LURPAK AND PUCK |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD Dubai |
UNITED ARAB EMIRATES |
Short List
|
KAYA PINK IMPRESSIONS
KAYA SKIN CLINIC / BREAST CANCER AWARENESS |
WSI-TBS Dubai |
UNITED ARAB EMIRATES |
|
|
|
WILD CARDS
NGC NETWORK MIDDLE EAST (NAT GEO ABU DHABI) / WILDLIFE |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
|
I AM EGYPT
EGYPTIAN TOURISM AUTHORITY / TOURISM |
JWT Cairo |
EGYPT |
|
|
|
VIRAL CAMPAIGN
MAZOLA / MAZOLA COOKING OIL |
GO DIGITAL Jeddah |
SAUDI ARABIA |
|
|
|
LET'S TALK ABOUT _____ BABY!
DUREX ARABIA / DUREX ARABIA COMMUNITY |
HAVAS DIGITAL Beirut |
LEBANON |
HAVAS DIGITAL Beirut |
LEBANON |
|
MAN OF THE YEAR
FACES BEAUTY STORES / BEAUTY STORE |
HAVAS DIGITAL MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
HAVAS DIGITAL MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|
WHAT KIND OF BEAUTY ARE YOU?
FACES BEAUTY STORES / BEAUTY STORE |
HAVAS DIGITAL MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
HAVAS DIGITAL MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
|
KEEP WALKING LEBANON / NADINE LABAKI
DIAGEO / JOHNNIE WALKER |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP Beirut |
LEBANON |
Short List
|
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
SMART UNLOCK BEIRUT
T.GARGOUR & FILS / SMART |
JWT Beirut |
LEBANON |
|
|
Gold
|
SCORING BEFORE KICKOFF
ELECTRONIC ARTS / FIFA 12 |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
|
VW JETTA LAUNCH CAMPAIGN
VOLKSWAGEN / JETTA |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
|
04 - ALTERNATE REALITY
MBC GROUP / TV DRAMA SERIES |
BPG Dubai |
UNITED ARAB EMIRATES |
BPG MAXUS Dubai |
UNITED ARAB EMIRATES |
|
THE MULTIPLE GIRLFRIENDS APP
UNILEVER / AXE |
MEMAC OGILVY LABEL TUNISIA Tunis |
TUNISIA |
|
|
Silver
|
TURTLE RACE
EWS / EMIRATES WILDLIFE SOCIETY |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
|
BRAVEST TWO
MOUNTAIN DEW / MOUNTAIN DEW |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD Dubai |
UNITED ARAB EMIRATES |
|
CHEYEF HALAK
LBCI / SOCIAL CHANGE |
IMPACT BBDO Beirut |
LEBANON |
OMD Beirut |
LEBANON |
Gold
|
TODAY I WILL
COCA-COLA / COCA-COLA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM MENA Dubai |
UNITED ARAB EMIRATES |
|
JUMP THE LINE
NIKE / NIKE SHOES |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
MINDSHARE Dubai |
UNITED ARAB EMIRATES |
|
FUNMAKINA
ANAYOU / ONLINE PORTAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|
JUKE MISSIONS
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN JUKE |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|
HEALTHYMAGINATION ME
GE / FAMILY HEALTH AWARENESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
|